Texas Agrilife Extension’s 56th annual Beef Short Course was held this month, and a big part of this year’s message was a call to action for beef producers to get involved in dispelling the misinformation that exists about beef production that is perpetuated by groups dedicated to destroying animal agriculture in the United States. Bob French has more in this week’s From The Ground Up.
“We have got to do the right things, the right way, all the time, because one bad impression by consumers, or one video of something we’re doing wrong can undo years of hard work in proving to the American public and the world what a great industry we are.”
Jim McAdams is a rancher in Adkins, Texas.
“We have always traditionally thought of ourselves as the original environmentalists. We do what we do because we love the land, and we love the animals that are under our stewardship, and it was just hard for us to fathom that anybody could see us otherwise.”
Jim Schwertner is president of Capitol Land and Livestock.
“We are the world renowned environmentalists, and that’s what they don’t understand, and we’ve got to tell our story. If we don’t protect the environment, we go broke.”
Daren Williams is the communications director of the National Cattlemen’s Beef Association.
“Intensive agricultural production has actually reduced our carbon foot print of a pound of beef by eighteen per cent over the last thirty years. We are doing a better job of producing beef in an environmentally friendly way through efficiency. We’re producing more beef with fewer animals. That’s the real story. That’s the story we’ve got to tell.”
“The misconceptions about our business, our way of life, the way we produce beef, is starting to threaten that very livelihood and way of life, unless we all get engaged in telling our story, and letting people know what we’re about.”
“We’ve got groups that literally want to drive animal agriculture out of business, The Humane Society of the United States. The times of doing the right thing quietly and hoping somebody will notice are over. We’ve got to pat ourselves on the back for the job that we’re doing. We’ve got to tell our story.”
The message to beef producers was clear. Get involved in the education of your customers before it’s too late. I’m Bob French, looking at Brazos Valley agriculture, From The Ground Up.