There’s probably around 8500 4-H project or halter steers put on feed each year, and we direct this market toward that industry. We began actually just as a small family operation of about ten cows and started A.I.-ing and started increasing our genetic base just so that my children would have something to show that we’d be proud of that we’d raised on our own farm.
Jim Mazurkiewicz says his marketing for the most part takes care of itself.
I put an ad in the state show box magazine and I do have a web site, but basically it’s word of mouth.
If you’re in the winner’s circle, just like in any industry, or the horse industry, people want to see who’s on top, what blood lines are winning, which families consistently produce, are in the winner’s circle.
Mazurkiewicz says his herd’s bloodline can be traced back to one cow that lived to be 19.
She produced moderately framed, muscular cattle that had the correct confirmation, but again her longevity helped, that she produced that many, many times and thus that’s reflected in this herd throughout the 75 cows that we have.
The show calf market tends to remain relatively stable, even in rocky economic times.
Whenever you get families and emotions, and people wanting to buy the best for their kids, they’re going to spend a little more than the commercial prices, because they want their kids to be successful, and there’s some self pride in leading some quality, because it takes just as much to raise an average calf as one that’s above average or very high quality.
Sometimes production agriculture is no different than business in general. Successful people find their niche. I’m Joe Brown tracing the journey our food, fuel, and fiber makes from the farm to our homes, From The Ground Up.