Focus at Four: 'A New Era for College Towns'

AUSTIN, Tex. (KBTX) - As college towns grow beyond their hosted universities, and as universities grow larger within their host cities, municipalities and institutes of higher education are having to learn how to work together to foster smart growth.

South by Southwest featured a panel entitled “A New Era for College Towns,” highlighted the work that the University of Maryland and its host city College Park, Maryland, have done to make both more attractive options for students and potential residents alike.

Ken Ulman, president of Margrace Strategies, was hired by the university to head these efforts. He joined First News at Four in Austin to discuss how the College Park case study can apply to other college towns in the U.S., including College Station and Texas A&M University.

For Ulman’s full comments, see the video player above.