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Hotel Numbers Rising in Bryan Ahead of Football Rush

By: Steve Fullhart, Stephanie Ando Email
By: Steve Fullhart, Stephanie Ando Email
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For eight of the next twelve weekends, finding a hotel around these parts is going to be just a little bit difficult as Texas A&M gets set to kick off its much-anticipated season, but numbers from earlier this year show promise as well.

The goal for many local leaders continues to be getting heads in beds when the Aggies aren't on the field. New numbers out today show some encouraging signs on that front, especially if you're in Bryan.

Through June of this year, Bryan officials say hotel occupancy tax collections total $501,413, an increase of 41 percent compared to the same time frame last year.

"I think we're 25% over what we budgeted this year at least," said Joe Hegwood, the Chief Financial Officer for the City of Bryan.

The reason for the increased hotel tax revenue depends who you ask. Hotel managers credit A&M's move to the SEC and the local oil boom.

Bryan city officials say new hotels, like the Hilton Garden Inn, are another reason for the recent success.

NewcrestImage executive Carlos Cuevas gave News 3 a first look inside the 117-room hotel, expected to open in October.

"Even though you already have great products on the other side of University, we just felt like we couldn't have a better location than down University to the East side," said Cuevas.

Taking a look at the percentage change in room revenues for the second quarter of this year compared to last, College Station-Bryan ranks second among metro areas in Texas, this according to the governor's economic and tourism division. Only San Angelo (45.3 percent) did better than this area's 25.3 percent increase. The state average was a nine percent increase.

The Bryan/College Station area had 71 percent occupancy for the second quarter of this year, which is 9.6 percent higher than at the same time last year.

Cuevas says Bryan's recent success and connection to the Texas A&M community is a big reason why his company hopes to stick around after the Hotel Garden Inn is complete.

"We are immediately looking at another site in the City of Bryan to produce another top tier product," said Cuevas.

Bryan officials aren't saying much about the new developments on the horizon, but they do expect this to be another good year for the hotel business.


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