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Perry Takes Job Raid, Ad Buy to the Big Apple

By: Jay Root, Texas Tribune
By: Jay Root, Texas Tribune

After a couple of high profile job-poaching trips to California and Illinois, Gov. Rick Perry is planning a new raid — this time on the Big Apple.

And he’s putting big money behind the state’s big mouth: $1 million for a TV advertising campaign promoting the Lone Star State's pro-business approach and strong economy, officials say.

Perry is scheduled to travel to New York on Sunday, June 16, and also plans a stop in Connecticut during the four-day trip, the governor’s office is announcing Monday. The message will be identical to the one he has taken to other states: Texas wants you — namely your jobs and investment capital.

"The governor’s job recruitment trips are doing exactly what we intended — getting the word out about the low taxes, smart regulations, fair legal system and skilled workforce that have made Texas a beacon for employers," said Perry spokeswoman Lucy Nashed. "We have a formula in Texas that has made us the best state in the nation to live, work, raise a family and run a business — and it’s a formula other states and our federal government would do well to replicate."

The 30-second ads will feature Texans from a variety of professions — from filmmakers to doctors — extolling the virtues of the state’s economy. They will run on CNBC, FOX News, CNN, ESPN and the Discovery Channel, according to the governor’s office. The spots are scheduled to run for a week, and begin airing Monday, aides said.

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