KBTX - First News at Four - Wright Response - Headlines

The Wright Response - January 9, 2014

By: Mike Wright Email
By: Mike Wright Email

KBTX General Manager, Mike Wright

KBTX General Manager, Mike Wright

It is during this segment we share on a little deeper level, as you know - the good and sometimes the not so good. Today, some good news from the KBTX family.

A heart-felt THANK YOU to KBTX viewers for an incredible November ratings period. We survive on advertising, and the amount agencies and local accounts invest is mostly related to Nielsen ratings. Highlights include being most viewed in 47 of the top 50 shows among all channels, local and cable, with the A&M/LSU game number one, followed by most newscasts airing on KBTX in a given week. News 3 at 10 won by it's largest margin in over ten years with viewership growth year to year. BVTM, News 3 at 6, and News 3 Weekend grew and won by substantial margins, throwing a shut-out to other news and sports competition on Saturday and Sunday. KBTX's new Big Game Friday Night showed impressive first year ratings, and News 3 at 4 achieved its highest ratings since taking over the timeslot when Oprah moved her show to her own network.

Again - humbly - we thank you. It is your input and belief in our 57-year investment in this region that defines this partnership. Together, we can do great things - and a sidenote as the number start to "go final" as they say - the Food for Families Food Drive almost a month ago continues to set records. For your generousity and response, we thank you.

Every so often, we salute the past at KBTX. While the notes of concern are plentiful in the new year, I'm not ready to jump off into the challenging notes just yet. Today, we flashback to the campaign called "This is Your News," a promotional segment containing edited footage of faces and places from throughout the Brazos Valley. Among the former KBTX-ers you will see are Mark Schneider, Carmen Izzo, Tony Cornett, Sherry Williams, Jenni Lee, Jon Boaz, Roger Barry and some guy who used to have auburn hair - among others. This is from the holiday season November and December - 1997.

(see the video in the player above)

It's always fun to hit rewind. Great times.

Be in touch anytime, we thank you for being part of the KBTX family - and your opinion always matters.


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