All media seems to struggle with balance, careful not to tip the scale by inserting personal opinions into a story. A couple of weeks back we were addressed for a headline that seems to attack Rick Perry. I agreed to an adjustment to the story, as I have done in the past. Got a nice note from J-S not in total agreement:
"Mr. Wright; I had actually thought about writing this letter last week but decided against it so as not to stir up a hornets nest. I understand this is a very conservative community and you have to play to your audience. But after a viewer complained on today's Wright Response about the horrible, horrible way you treated Rick Perry with the 'Poaching Jobs' headline, I decided I had to write to 'Wright.' A quick search of the KBTX web site for anything to do with 'Obamacare' or the 'ACA' reveals nothing but negative headlines on the topic. And when the numbers for 'Obamacare' were released and they exceeded the targeted number, even with the Republican obstruction and refusal to expand Medicare (a truly horrific story that Texans can attribute to Mr. Perry in our state), KBTX didn't even mention it. So I would ask this, if you are going to amend trivial headlines to appease your conservative audience, could you do the same on occasion for critical stories that concern the health and well being of millions of Americans and their families? Thanks for listening and thanks for the excellent commitment KBTX has to the community!"
Thanks for the nice note - and - this person has a point. No matter where you stand on an issue, KBTX should be consistent in how we approach these matters. Reminders like this encourage us to do a better job for everyone concerned. Working together. Unlike Congress.
KBTX was fortunate to once again receive accolades from our colleagues at Texas Associated Press Broadcasters.
"Mike, Way to go guy! Mucho awards again! So proud of my friends at KBTX. As always well deserved!"
B-E countered that:
"Big deal. People around here know KBTX gets all their news from the internet. Who judges this contest?"
And - there you are - a person who deserves a "someone needs a nap" comment. Look - at no time are we claiming perfection, only progress, and frankly - that's how life is. It isn't about perfection, but about being the best we can be. Who judges? Journalists from outside Texas, often in large to major markets and networks. We are honored that KBTX was nominated for Newscast of the Year - only a few are nominated. We didn't bring home the award this year, but we plan to in future years.
Comments, good and not so good, make us stronger, and for all your thoughts, we thank you. Your opinion matters to the family of KBTX News 3.