ATLANTA (AP) - A new study shows three film companies have
drastically reduced smoking from their movies aimed at children and
The three companies have in recent years adopted policies to cut
on-screen tobacco use. Over the past five years, scenes involving
tobacco dropped from an average of 23 to one per film and most of
their youth movies had no smoking at all.
At companies without policies, the decline was less - from an
average of 18 to 10 incidents per film.
In all top-grossing movies, the researchers said Thursday that
smoking continued to drop last year.
Studies suggest that movies influence early decisions about
smoking. Experts say the more times average teens see smoking on
film, the higher the odds they will try tobacco.