For the first time in a number of years, KBTX-TV is broadcasting news to the seat of Houston County and the surrounding area.
Thursday night, the 6 and 10 p.m. newscasts from KBTX began airing on KIVY-TV, Channel 16, which broadcasts across a number of cable systems, most notably Northland Cable based in Crockett.
In addition to the nightly showing of those newscasts, KBTX's sports coverage will also be featured prominently on KIVY. Broadcasts of Friday Football Fever, the high school football highlights show of record in the region, and Aggie Gameday, thrice awarded nationally for excellence in broadcasting, will air on the station.
"KBTX is pleased to once again be available in Houston County," said KBTX Media General Manager Mike Wright. "Our audience base has remained strong in that area, and we're glad it is now easier for people to receive Channel 3.
"Through the years, we've remained loyal to Houston County as the only television station to have weather forecasts focused on the Crockett area and for coverage of Crockett Bulldog sports," Wright added.
KBTX-TV first began broadcasting in 1957. The station is celebrating 50 years of service to the Brazos Valley.