Greyhound to Overhaul Buses and Many Terminals

By: Associated Press
By: Associated Press

DALLAS (AP) - The old dog is getting a new look.

Greyhound Lines says it has spent $60 million over the past three years to freshen up its fleet and its largest terminals.

Next, the company plans an advertising campaign designed to bring back former customers and attract new riders: those between 18 and 24, and Hispanics.

Greyhound's director of marketing says the company has refurbished more than 900 buses with new seats and paint jobs. It's also spruced up 125 of its roughly 940 terminals by repainting, renovating restrooms and adding plasma-screen televisions in waiting areas.

Dallas-based Greyhound saw ridership declined after eliminating about 1,000 destinations in 2004.

Although a spokeswoman said sales are up 15 to 20 percent on the remaining routes. The company said it carried 19 million passengers last year and had sales of $1.2 billion.


KBTX-TV Channel 3 4141 E. 29th Street Bryan, TX 77802 Phone: (979) 846-7777 Fax: (979) 846-1490 News Fax: (979) 846-1888
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 11196231 - kbtx.com/a?a=11196231