Celebrities Helping Raise Money for Gifts

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ROUND ROCK, Texas (AP) - Dell has enlisted Burt Reynolds, Ice T and other celebrities to help customers raise money to buy products for themselves or others.

Through a Web site launching Friday, visitors to www.YoursIsHere.com will be able to create a virtual piggy bank where friends and relatives can donate money for gifts.

Round Rock-based Dell says there are tools to create e-mail distribution lists, and gift-seekers can embed their fundraising requests on their Facebook and MySpace pages.

The e-mails are embedded with celebrity video clips, each pitch based on a theme.