Premiere Cinemas is bringing in the holidays with free movie tickets in exchange for canned goods.
On Tuesday from 11 a.m. to close, the new movie theater is encouraging local families to donate canned food to those in need.
Five cans of food will get you a free non-pass restricted matinee ticket, while bringing six cans after 6 p.m. will get you any non-pass restricted movie ticket.
All proceeds will go to the KBTX Food for Families Food Drive to benefit the Brazos Valley Food Bank.
Premiere Cinemas is located off Hwy 6 at the Boonville Road exit in Bryan.