LOS ANGELES -- It's a chance to see one of the most highly-praised movies so far this year with a money-back guarantee.
The Plano-based Cinemark theater chain is matching the refund offer made by AMC Entertainment earlier this week for "Cinderella Man."
If you don't like what you see, you get your money back.
A Cinemark vice president says the idea is to focus attention on a film that deserves an audience, but hasn't found it yet. In four weeks of release, "Cinderella Man" has pulled in only $49 million despite sterling reviews.
The movie is about Depression-era boxer James Braddock, and stars Russell Crowe and Renee Zellweger.
Cinemark says its money-back guarantee applies only this holiday
weekend in 25 markets where it doesn't compete against AMC. AMC's offer is nationwide.
Upload your photo, with a caption of your reason to smile, then watch the last half hour of BVTM from 6:30A - 7A Monday mornings to see if your photo makes it.
