New Housing Project Targets Upscale Students

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Next year, some students at Texas A&M could have a brand new place to call home. Georgia based Dovetail Companies plans to build a $100 million housing development. But this choice isn't for everyone; it's specifically geared toward upscale students.

"What we're targeting are universities in our business model that have a consistent increase in enrollment as well as come from an influential piece of it or moderate to influential piece," said Jeff Palmer, Vice President Corporate Development, The Dovetail Companies.

Palmer describes The Woodlands of College Station as a new luxury approach to student housing. As of now, the community will be built on 87 acres at the corner of Harvey Mitchell Parkway and Wellborn Road.

But Dovetail not only has to sell the community to students, it also has to sell it to parents, literally. Units are only available for purchase and prices start in the mid-$140 thousand dollar range. While that might sound like a big price tag, in a market some say is already saturated with student housing, Palmer isn't worried because to him there is no competition.

"It is extremely limited on a straight sale product or condominium with upscale amenities, there's nothing like that," said Palmer.

Once completed, the community will have country club amenities like a putting green, cyber cafe and even high-end retail space. But before the couture community opens its doors, it must first get a stamp of approval from City Council. Which from the city's standpoint, doesn't look like it will be a problem.

"Of course they are the authority on the platting process but I'm not aware of any major issues with this project," said Lance Simms, Assistant Director of Planning and Development, City of College Station.

It might be hard to imagine that land that is now covered in brush will soon be an exclusive student community complete with everything from a movie theater to private bike trails.