Where to Shoot JR?

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Dallas officials say there's no substitute for the original when it comes to producing a movie version of the long-running "Dallas" television show.

The Dallas Film Commission launched the "Shoot J-R in Dallas" campaign yesterday in hopes of luring the movie's producers to North Texas.

Dallas officials have said they hope to attract 20th Century Fox by getting the private sector involved to offer incentives. They estimate the film would generate 30 (m) million dollars for the local economy, along with jobs and publicity.

Officials are urging residents to help the cause by writing letters and purchasing shirts and hats bearing the "Shoot J-R in Dallas" slogan.

Other cities are also making a case to host the film, which is planned for production next fall. Film commissioners from Canada to Louisiana and Florida have made sales pitches offering their cities as stand-ins for Dallas.