A&M Reveals License Fees for 12th Man

Texas A&M is releasing more details on their settlement with the Seattle Seahawks over the 12th Man trademark.

University officials say the NFL franchise will pay A&M $100,000 as an initial payment to use 12th Man, and will pay A&M $7,500 each year after that. The deal runs for five years. The annual payment will be used by the school to monitor Seattle's use of the A&M trademark.

Chief Marketing Officer Steven Moore says they were prepared to go to court with the Seahawks, but that this step guarantees them the rights to 12th Man now and in the future.

"For us, it's never really been about the money," Moore said. "The money, for us, is absolutely secondary. What we wanted to do is put ourselves in a position to have a trademark that, down the road, from a Texas A&M standpoint was absolutely protectable."

The issue of the 12th Man trademark came to a head earlier this year when the Seahawks made their run to Super Bowl XL. For months prior, A&M had asked Seattle to cease using the term, but Seattle did not respond. The university then got an injunction against the NFL franchise and filed suit, which was to be heard in a Houston court in June. The settlement Monday ends that pending lawsuit.

Seattle will be allowed to use the 12th Man moniker in a seven-state region where their games are primarily broadcast. A&M must be credited as the owners of the trademark each time the Seahawks use it.


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