Movie-goers now have a new option to see all their favorite films. Premiere Cinemas opened 16 screens Friday afternoon in Bryan.
The Big Spring-based company is using the design of the local facility -- located at Highway 6 and Boonville Road -- as a prototype for new theaters across the state.
That side of Bryan is hardly recognizable from a year ago. Just down the feeder road is a new Kroger, a number of other stores, and there's room for more.
And now, there are big screens back in Bryan. A slew of theaters have closed it's doors in the past decade, leaving just the Hollywood 16 down Highway 6 from here. But Premiere is touting a growing community as the reason for this venture. They also say their Highway 6 roost is prime property and provides them high visibility.
"We love the market," said Gary Moore, the president of Premiere Cinemas. "It's a great, thriving, growing area. We've got a lot of friends here. We felt like there was a need for a new facility, and we're just happy to fill that void."
Everything from a lunch and dinner menu items to a wi-fi café are in the facility. The lobby features a huge chandelier and hand-painted artwork.