A College Station road now has a new name thanks to community suggestions from earlier this year. Highway 40 and Greens Prairie East is now William D. Fitch Parkway.
A renaming ceremony took place Friday morning at the intersection of Victoria and Fitch Parkway. The namesake of the road is largely credited with the development of the south side of town, including Southwood Valley and Pebble Creek.
Fitch was the second-leading vote getter in the city's "Name That Road" contest. Of the 702 votes, he garnered 107.