The cornerstone of Texas A&M University's nearly $1 million dollar marketing campaign is ready for its debut.
Students will be shown the new promotional video after president Robert Gates' state of the university address Friday.
The marketing campaign has been ten months in the making and its intent is to set the tone, for the university's new broad-based marketing initiatives.
The video is the foundation and will make its larger debut on the big screen at Kyle Field, during this weekend's game against Louisiana Lafayette.
A thirty second version will be televised during the A&M and Army game, on ESPN September 16th.