Southwest Airlines is cutting fares again in Dallas.
The Dallas-based company said Wednesday it will sell one-way tickets to and from Dallas for as low as 39 dollars.
Southwest Chief Executive Gary C- Kelly says Southwest is treating its longtime home at Dallas Love Field as if it were just launching service there.
Kelly and other Southwest officials told reporters that the airline is adding flights in Phoenix and Orange County, California.
Southwest started in 1971 with three planes serving three Texas cities, and now has 476 planes flying to 63 airports in 32 states.
It has, however, retained some of the simplicity long abandoned by other carriers.
Kelly says that flights to and from Dallas are more full since last month, when Congress relaxed 1979 limits that prevented Southwest from offering long-haul service to and from Love Field.