Galveston Seeks to Clean Up Image

By: Associated Press
By: Associated Press

GALVESTON, Texas (AP) - One of the state's best-known but
disparaged beach towns is trying to decide how to best promote itself.

Galveston residents and tourists alike repeatedly cited "dirty beaches" and the "unclean feel" during recent interviews by a marketing firm hired to help boost the island city's image.

The report commissioned by Galveston's tourism promoters recommend the city "flaunt the uniqueness" of the island.

It adds -- "Your beaches and island are not dirty -- they are colored with stories, history and culture."

That's among the advice contained in the $76,000 report commissioned by the Galveston Island Park Board of Trustees.

Officials plan to spend another $24,000 designing and distributing print ads and billboards promoting Galveston.

The money comes from hotel-occupancy tax revenues.


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