Equipped with a national reputation and the building resources to match, D.R. Horton entered the Bryan-College Station real estate market earlier this year. But it seems all of that may not be enough for the homebuilder to compete locally.
The home-building giant purchased 78 lots within the Dove Crossing subdivision in south College Station. Only 35 homes have been built, and for sale signs are still displayed in the yard of many of those homes.
Randall Pitcock of the local homebuilder's association says, "We've had production builders come to Bryan-College Station station before and they've left before."
He says if D.R. Horton is having to re-think their position in the area, then maybe they weren't able to offer consumers here the personal service that they're used to.
"The home buyers will be working with their neighbors, people they go to church with. Their children go to school together," Pitcock said. " And I think that has always been a real plus to our market."
Empty lots remain in the Dove Crossing Subdivision in College Station. It's uncertain if D.R. Horton has plans to build on those remaining lots. Bill Barton, D.R. Horton's College Station representative, refused to comment on Tuesday.
The Bryan-College Station market is proving to be a tough to gain a foot hold. One reason could be the fact that there are more home builders here per capita than anywhere else in Texas. And that means outsiders, like D.R. Horton, may find success hard to come by.