Saw 'Em Off Logo Under Dispute


It's a lawsuit that has hit the core of Aggie tradition.
The University of Texas has filed a suit against Aggieland Outfitters for their "Saw 'em off" logo.

The University's suit says the logo, which includes a silhouette of a steer's head with its horns cut off, infringes the longhorn trademark, causes confusion among consumers, and results in lost sales of UT branded products.

Fadi Kalaouze, the owner of Aggieland Outfitters owns the copyright to the logo.
Kalaouze says he will fight to continue to sell the merchandise.

"It's part of who we are," Kalaouze said. "A lot of Aggies come just to buy that design from us, we're known for that design."

Kalaouze contends the logo is a well known parody of UT's longhorn symbol that is neither sponsored by nor promotes UT.

"If you go to any football game you see a lot of people wearing that on their shirts," Kalaouze said. "You see cars in town drive with the logo on their back window and we don't think they are longhorns. There is no confusion."

The University of Texas filed the lawsuit in federal court in Austin on December 4, 2006, just days after the University of Texas' 12-7 loss to A&M.

Aggieland Outfitters has set up a website (www.sawemoff.com) for their legal defense fund.

"I think it's a good cause to stand up and fight for this tradition so any aggies, kids, grand kids, can wear this logo on their shirt and be proud of it," Kalaouze said.

In 1995 two Texas A&M students copyrighted the logo, and in 1997 they copyrighted the design.
Kalaouze started selling the students' shirts in 1997, and in 2001 he bought the copyright.
Fadi Kalaouze is a 1991 A&M graduate who put himself through college by selling t-shirts.
After graduation, Kalaouze founded Aggieland Outfitters and Inspirations, stores that sell clothing and other products promoting Texas A&M.
The stores are operated by Kalaouze and his wife, Hege, a 1990 A&M graduate.

As of late Monday afternoon, The University of Texas had not returned our phone calls.
An attorney for Aggieland Outfitters says the next step will be to try and move the case from Austin where it was filed to Houston.


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