It's the question that comes up every year, will you watch the Super Bowl for the game or for the commercials?
The latter has millions of Americans tuning in just to see what companies will come up with next, and like in other years game watchers are ready for a few good laughs.
"Everybody is anticipating them because they know that it's the most expensive time to buy a commercial," Texas A&M University student Katy Baker said. "It's fun to see what they come up with because they've been planning all year."
Americans will wait in anticipation to see what team, Bears or Colts, and what Super Bowl commercial will reign supreme.
But one expert says, the breaks of entertainment during Sunday's game have gotten out of control.
"I think it's totally an expression of an overindulged, outrageous and consumer society that we are," Janine Edwards, a professor with the Texas A&M Health Science Center said.
A society that will again huddle around a big screen TV to escape every day life through a commercial.
"It's a national holiday and it's something that takes you outside of yourself," Edwards said. "It's entertaining, you don't have to worry about your boss, you don't have to worry about what work you have to do, you don't have to worry about the bills you have to pay, it's a day when you forget all about those mundane things."
A day when you can lose yourself and maybe a few dollars just to grab the newest product which will debut on the biggest TV event of the year.
Super Bowl 41 with the Bears and Colts kicks off Sunday at 5:25 p.m.
You can watch it on KBTX.