Toyota has chosen Madisonville to be the location of the first model dealership of a new market strategy.
Officials released details of their new rural opportunity market strategy at Atkinson Toyota Madisonville on Tuesday.
The city's new Toyota dealership is the first to offer full service in a rural area.
Residents now have access to full sales and parts service support.
The car manufacturer picked Madisonville because they consider it a big truck market.
They also based their selection on what they call the "outstanding performance" of the Atkinson Toyota dealership in Bryan.