It's the sparkling show we seldom like to see and the whirling winds we'd all but love to wind up in. It's Mother Nature at her worst, and since we can't prevent it, we'll simply warn you about it.
But there was a time when valuable weather alerts weren't so easy to come by. There was no World Wide Web or video-on-demand. Weather warnings came with the tuning of the radio dial or the tweaking of the rabbit ears on your TV.
But as we step into 2007, we've found that cutting-edge technology has not only changed the way we communicate, but the now-convenient way we receive life-saving weather advisories.
Then, warning time was anything but instant. Once a storm developed conventional radars required extensive analysis before a storm could be considered severe. Often warnings weren't issued until the storm was right over your area.
In addition, if you weren't in the right place at the right time, you where out of luck. If you missed a vital weather update, you could only hope another one was coming soon.
Now, unbelievable radar technology allows us to identify a severe storm almost instantly, and before it hits. Not only are warnings issued faster, but are also far more reachable. If you missed the latest live update, the video is at your fingertips, on-demand, at KBTX.com and on your cell phone.
Radar technology and warning time aren't the only things that have changed for the better. The way you see warnings on-air is also about to undergo a major makeover, an enhancement that you can learn more about at KBTX.com.