The cooler weather did not stop country fans from turning out for the 2007 Duck Jam.
Thousands are expected to attend this year's concert, which benefits Duck's Unlimited.
Festivities kicked off early Saturday afternoon and are scheduled to last until 11:30 p.m. at the Wolf Pen Creek Amphitheater.
Several bands are on tap to perform, including this year's headliner, the Randy Rogers Band.
Duck's Unlimited and Budweiser partnered together and sponsored this year's event.