TAMU Enacts 'Code Maroon' for Campus Alerts

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You have heard of code red and code blue, but now code maroon is hitting Texas A&M. With the tragedy of Virginia Tech, Texas colleges are taking extra precautions to keep their students informed and safe.

Gena Parsons the Public Information Officer said, "Like all colleges and universities we are evaluating what's out there and what will be best for our population. The new text message services are very good and we will be looking at that."

The new emergency notification program will be sent via email and text message through cell phones.
Once enabled, it will allow university representatives to communicate with students, faculty and staff in case of an emergency.

Texas A&M student Bruce Brown said, "Everybody has a cell phone these days, so thats a good way to get it across."

While students will not be forced to be apart of code maroon they will have the option to enroll in the emergency program by using their NetID and password, providing their contact information.

Other emergency safety programs are popping up on Texas college campuses, but text messaging seems to be the most efficient and effective way of reaching students.

Brown said, "That will be good because a lot of people can't get out and check email at all times of the day but if it goes out in text message they will know right away.">

And that seems to be the key, when a tragedy is unfolding, timing is everything because minutes can literally mean the difference between life...and death.
So school officials are leaving no stone unturned in trying to pinpoint the best communication tools to deliver timely and factual information.

Parsons said, "You're always looking at emerging technology to better reach your audience, whether an emergency, marketing or just general information."