If it's the third week in July, it must mean rodeo time in Bryan-College Station.
The Bryan Breakfast Lions Club will host their 36th annual PRCA Rodeo, starting Thursday, July 19, through Saturday, July 21, at the Brazos County Rodeo Arena on Tabor Road in Bryan.
Funds generated by the rodeo will go toward local charities such as Scotty's House and Twin City Mission, as well as meeting other needs.
"In addition, we have many sight programs that keep things consistent with the International Lions Club, such as recycling eyeglasses," Brandon Eisenman with the Breakfast Lions Club said.
Money raised at the rodeo is also used to send special needs children to the Texas Lions Camp.
Other causes include International Lions Club projects aimed at eliminating preventable blindness in third world countries.
As for the rodeo, Sammy Catalena Cattle Company's namesake says things are a lot different now than they were 36 years ago.
"People that come out want to see a rodeo, but they want to be entertained," Catalena said. "When they leave they want to know 'hey, that was a good two, two-and-a-half hours.'"
The rodeo gets underway Thursday, July 19, at 8 p.m. The start time is the same as the rodeo continues Friday and Saturday nights.
This is the final year for the rodeo at the arena on Tabor Road. Organizers expect to relocate to the new Brazos County Expo Center in west Bryan for next year's event.