New Campaign Spotlights Spirit and Mind of Aggieland

By: Mary Beth Pirics Email
By: Mary Beth Pirics Email

It's a brand new look for the Texas A&M Foundation. At a reception Friday afternoon, Foundation officials unveiled the finished product of their two-year re-branding and marketing effort.

University administrators, deans, and department heads got a sneak peek at the group's new advertising campaign, web site, and publicity material, all centered around the theme, "Spirit and Mind."

The campaign is aimed at re-energizing and re-introducing the Foundation's goals. "We found out through our research that many people did not know the foundation name or mission," said Kathy McCoy, Texas A&M Foundation Director of Marketing. "So we want to raise the awareness but through that we want to raise support for Texas A&M University."

Aggie alumni can expect to see the new campaign themselves this fall.

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