COLLEGE STATION, Texas Tuesday, Texas A&M University announced a new plan for the 12th Man to support the Aggies from their homes and businesses.

Aggie Athletics’ multimedia rights holder Learfield Sports and the Collegiate Licensing Company, signed an agreement with Dallas-based Branded Retail Energy Company to create Texas A&M Aggie Energy.

The service will be officially launched to former students and fans on September 3, 2010 as part of Texas A&M’s participation in the national College Colors Day, signaling the kickoff of college football season.

Aggie Energy will be powered by one of the nation’s top retail electricity providers, Houston-based Champion Energy Services, and will provide 100 percent renewable energy to former students and fans in deregulated regions of Texas.

Every business and retail account created through Aggie Energy will result in funds for the University’s athletic department, student scholarships and other initiatives.

“We want Texas A&M former students and fans to save their energy up for Saturdays at Kyle Field this fall,” said Director of Athletics Bill Byrne. “But like every University, partnerships and philanthropic giving are critical to maintaining our academic and athletic excellence as we continue our mission of Building Champions. Signing up for Aggie Energy is an easy way to support Texas A&M, as well as tap into a renewable energy source.”

Final rates will be announced at the launch event, but costs are expected to be in line with other renewable electricity rates currently in the market.

Electricity has been deregulated in the state of Texas since 2002, providing residents and businesses in most areas of the state a choice of energy providers. The Aggie Energy agreement between Branded Retail Energy Company, Learfield Sports’ Texas A&M Sports Properties and the Collegiate Licensing Company is for five years.

Customers who sign up to utilize Aggie Energy will receive a variety of consumer benefits designed to fuel their passion for the Aggies. In addition, consumers living in regulated communities also will have an opportunity to support the University through Aggie Energy, with details being announced at the official launch in August.

Aggie Energy will have a significant presence at Aggie sporting events this fall as the company will serve as Texas A&M Athletics’ official electricity sponsor.

Don't expect to participate in this program here in the Brazos Valley. Most of the electric providers in the local area have not entered into competition which means they can't compete for other people's business and they don't allow anyone to compete for their customers business.