BCS to See New Signs Directing Tourists

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Bryan and College Station city councils have approved a $400,000 plan that has been on hold for several years because of a lack of funding according to the Brazos Valley Convention and Visitor's Bureau.

More than 100 signs will be placed along highways and streets to point visitors toward popular attractions in the area like the George Bush Presidential Library

"We just kind of used the fact that A&M was moving into the SEC, and we were going to have a whole slew of new visitors coming in this fall particularly for football games. We used that as kind of a catalyst,” said Shannon Overby with the CVB.

The CVB will put up new signs pointing out some of our community's attractions.

The funds are Hotel Occupancy Tax funds that come from people who stay in our hotels. Bryan is responsible for $144,000 and College Station is giving more, $256,000, because they have more sign locations than Bryan.

The 145 signs will be placed to direct tourists to 11 specific locations including Texas A&M University and the Brazos County Expo.

Small businesses like Terrazzo Coffee and Wine Bar in College Station could get a chance to put their name on the list.

"To have signs that can direct people to museums and stuff but also the local businesses will be a huge help,” said Cody Shilling, Terrazzo Coffee & Wine Bar Manager.

But that's a plan for future signs. In the second phase there's a possibility for businesses like restaurants, hotels and retailers to have signs pointing their direction.

"We are hoping to have some sort of a cost-share when it's a for-profit business that wants to be listed on those signs,” said Overby.

All signs will be up by the first Texas A&M home football game in September.

Destination Points:


Texas A&M University
George Bush Library
Veterans Athletic Park
Central Park
Northgate Entertainment District
Wolf Pen Creek District
BCSCVB Visitor Center


Brazos County Expo
Blinn College
Bryan Regional Athletic Park
Historic Downtown Bryan