COLLEGE STATION, Texas — Effective Sept. 1, the agency tasked with conserving and protecting the state’s trees, forests and related natural resources will assume a new moniker: Texas A&M Forest Service.
The 97-year-old state forestry agency operates under the umbrella of The Texas A&M University System, one of the nation’s largest systems of higher education with a network of 11 universities, seven state agencies and a comprehensive health science center.
The name change — which will affect all seven state agencies — was proposed earlier this year by Texas A&M University System Chancellor John Sharp as a way to better align marketing and branding efforts.
“We stand behind the Chancellor’s decision, and we’re eager to move forward with our new name and logo. But we want to stress that changing our name will not affect how we do business,” said Texas A&M Forest Service Director Tom Boggus.
“Service has always been one of our agency’s core values — and that remains true both in name and philosophy. We have a long, rich history of serving the state of Texas, and we will continue to build upon that.”
Agency administrators have completed a logo-use inventory and are in the process of developing a plan to update all references to the previous name and logo.