KBTX | Bryan & College Station, TX | News, Weather, Sports

Johnny Football is Johnny Billboard in Times Square

As the saying goes, you only get one chance to make a good first impression. For Johnny Manziel, he'll have 1.5 million chances to flash a winning smile in Times Square.

When the Texas A&M quarterback won the Heisman Trophy Saturday night in New York City, a rotating advertisement began on a billboard on Broadway in the heart of one of the nation's iconic locations.

Lasting just five seconds and sprinkled in amongst ads for Lane Bryant stores, the rock band AC/DC and others, the A&M-purchased billboard shows a smiling Manziel in uniform, football in hand. The words, "Call Him Johnny Heisman sit to his left.

After starting Saturday night, the ad is set to run until the next Saturday, December 15, according to A&M Vice President for Marketing and Communications Jason Cook. In all, it will make 1.5 million "impressions" on the light board.

The cost? According to Cook, it was $38,000.

Travel & Leisure cites the Times Square Alliance in noting an estimated 39.2 million people visit "The Crossroads of the World," ranking it as the most visited tourist attraction in the world.


Join the Conversation!

To comment, the following rules must be followed:

  • No Obscenity, Profanity, Vulgarity, Racism or Violent Descriptions
  • No Negative Community Comparisons
  • No Fighting, Name-calling, Trolling or Personal Attacks
  • Multiple Accounts are Not Allowed
  • Stay on Story Topic

Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.

Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Questions may be sent to comments@kbtx.com. Please provide detailed information.

powered by Disqus
KBTX-TV Channel 3 4141 E. 29th Street Bryan, TX 77802 Phone: (979) 846-7777 Fax: (979) 846-1490 News Fax: (979) 846-1888
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 182841611