AUSTIN -- When someone in Aggieland decided to grace the skies of Longhorn Country with a Texas A&M billboard that reads, "This is SEC Country," many took it as a slap in the face.

"That's funny that UT allows that to come into their city. And I'm a Jayhawk fan so we wouldn't allow that to happen in our city," said Desmond Wilson.

"I disliked it very much," said University of Texas fan Calvin Doran.

"That's always the way it is when you've got that little brother syndrome and you're always trying to compete to, you know, get your parents to recognize you and not the older brother," said UT fan Jeb Hurt. "And you know Texas has always been the older brother for these guys."

Now big brother is hitting back. Over the weekend a fan reclaimed the sign by "x-ing" out the A&M jersey, branding the board with "UT" and painting the Aggie logo burnt orange. The bandit or bandits even left their materials behind.

"I like that," laughed Doran.

Wilson also laughed at the sign. "It is funny. It's funny to see."

"You gotta protect the homeland. So big brother had to get up and go up there and you know, make sure that everybody knows that this is Longhorn Country," added Hurt.

But not everyone is laughing at the prank. University of Texas fan Karen Courter is ashamed.

"That's disrespectful to do something like that to a sign. I don't like it. It doesn't make me proud of being a UT fan," said Courter.

And even her young daughter Juliana Courter thinks it's wrong.

"You shouldn't do that. Even if you're against them putting that there, put your own sign up, don't mess up their sign."

Still some fans insist putting a sign in enemy territory is "asking for it." When asked if the vandals went too far Hurt replied, "Absolutely not! No, I love it! That's football."

Lamar Advertising which owns the sign told News 3 Monday morning they would not be filing charges with Austin Police since billboards are often vandalized and that the contract for the billboard had expired on Sunday..

A spokesperson for Lamar Advertising says the billboard was paid for by Texas A&M and had been up at least one month before vandals struck.