The Bryan-College Station Convention & Visitors Bureau (BCSCVB) has hired Fredericksburg-based Indigo Resource Group (IRG) to assess the best use for occupancy tax expenditures and make recommendations back to the BCSCVB later this summer."We are pleased to have Indigo working with us on this project," said BCSCVB Executive Director Shannon Overby."Their key staff has more than 40 years of experience in tourism marketing, management and product development and presented a clear and practical approach in their presentation."
IRG was tapped for the project following a formal bid selection process. Tourism consultants from across the country were invited to submit proposals based on a scope of work that included:
an assessment and inventory of Bryan-College Station's tourism assets and potential use;
solicitation of feedback and evaluation from key tourism stakeholder groups;
a comprehensive analysis of how Bryan-College Station compares to similar Texas tourism destinations;
and the development of industry-accepted metrics on how to evaluate the effectiveness and efficiency of occupancy tax expenditures.
"Following receipt of proposals, the CVB board interviewed the top three candidates and voted to select Indigo for the project.We are working closely with Indigo to schedule stakeholder interviews and a town hall meeting for the last week in April," said Overby."The Indigo team will also be looking at the community through the eyes of a consumer as part of the inventory and competitive analysis components of the project."
A Town Hall Meeting will be held on Wednesday, May 18th from 6:00-8:00pm at the College Station Conference Center.This meeting will be an open forum for the consultants to provide information on the project and at the same time hear from citizens of our community.
"Our company welcomes the opportunity to partner with the BCSCVB and the stakeholders and residents of both communities to help chart a course for future investment of occupancy tax funding," said Indigo's owner Penny C. Reeh.
Reeh, along with Sarah Page will conduct all field work.Reeh founded Indigo Resource Group, a company that specializes in tourism marketing and management projects, in 1997.Prior to starting the business, she served for nearly 10 years as the Director of the Fredericksburg Convention & Visitors Bureau.During her tenure, occupancy tax receipts for Fredericksburg increased by 400% and sales tax revenues more than tripled.She holds a degree in public relations and marketing from Southwest Texas State University.
Page, who contracts with IRG, works with communities to help them develop and implement programs to address tourism and economic development challenges and opportunities.Prior to her current position, Page was the Tourism Development Director for the Texas state tourism office.She is a Certified Professional Community & Economic Developer and is the author of numerous tourism publications related to tourism research, economic development and tourism product development. She graduated from Texas A&M University in 1990 with a degree in tourism.
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