Communications Programs Among National Award Finalists

By: April Saginor Email
By: April Saginor Email

The City of Bryan’s Communications and Marketing Department was named a finalist in four national award categories by the City-County Communications and Marketing Association, officials announced this week.

The “Help Bryan” marketing campaign is a finalist in the Service Delivery category – and the campaign’s Help Bryan commercials are up for the Public Service Announcement award. The City’s water calendar, “Swirling Drain,” was nominated in the Printed Publications category. The environmental DVD “Buzz’s Big Tour” is a finalist for One-Time Special Programming.

The water calendar is an annual publication showcasing the City’s water quality report in a 12-month calendar featuring Water Services employees. The calendar is highly anticipated by the community each year and has received national attention.

The environmental DVD “Buzz’s Big Tour” is already an award winner, having recently earned top honors by the Texas Association of Municipal Information Officers. The Help Bryan marketing campaign – also a winner at the TAMIO conference – features a a series of humorous public service announcements, directing citizens to a Public Works hotline to report things like potholes, sidewalk cracks and blind spots. More than 6,000 calls were made to the hotline in the first three months of the publicity campaign.

The City of Bryan’s Communications and Marketing Department is led by Director April Saginor and includes Communications Specialist Allen Bruggman, Video Production Specialist Shawn Eyre, Webmaster Shawn Smith and Video Production Specialist Craig Weaver.

The City-County Communications and Marketing Association (3CMA) was founded in 1988 and has more than 900 members across the country who are professional government communicators.

Award winners will be named at a 3CMA conference in Scottsdale, Ariz., on Sept. 24.

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