GM Said Considering Shedding Brands

By: Associated Press
By: Associated Press

DETROIT (AP) - General Motors is said to be looking at the
possibility of shedding some of its brands as it reacts to a
rapidly evolving auto market.
Among the other options being considered are speeding the
introduction of small cars from other markets and additional
white-collar job cuts.
A person familiar with the company's discussions says all the
options are being considered.
The person asked not to be identified because no decisions have
been made.
GM announced last month it would close four truck and sport
utility vehicle plants and boost production of several existing car
models.
Its sales are down 16 percent this year, and last week GM's
stock price closed below $10 for the first time since September
1954.
At midday, GM shares were up more than 2 percent.


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