Florida Group Buys Freebirds Restaurant Chain

By: Chace Murphy Email
By: Chace Murphy Email

It's a monster of a sale as a College Station-born restaurant chain now has a new owner.

Orlando, Florida-based Tavistock Group announced Tuesday it has completed a buyout of the 19-store Freebirds chain.

Terms of the deal were not disclosed.

Tavistock already owns eight restaurant concepts, ranging from fast-casual to fine dining.

Company officials say the Freebirds concept is ripe for expansion.

“The strength of this restaurant concept can be gauged by the fanatical loyalty of the Freebirds’ customers,” Tavistock CEO Barry Goff said in a news release.

“We plan to expand the brand both inside and out of the state,” Goff said. “We believe the markets we’ve pinpointed can absorb more of these restaurants easily over the next few years.”

The markets Tavistock has identified are not known.

The original Freebirds restaurant opened in 1987 in Santa Barbara, California, with a distinctly different approach than the one currently used.

Founder Mark Orfalea opened the first Texas store in College Station's Northgate District in 1990.

Since then, Freebirds has opened three more locations in Bryan-College Station.


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