A&M Gets Exposure on Gatorade

By: KBTX Staff
By: KBTX Staff

Maroon Gatorade in bottles featuring the Texas A&M logo will soon hit grocery and convenience store shelves in Aggieland and other select Texas locations — another sign of the expanding popularity of the Aggie brand, notes Shane Hinckley, the university’s assistant vice president for business development.

The 32-ounce bottles of maroon-colored fruit punch are in stores now and will be available in the marketplace throughout October or while supplies last.

The maroon Gatorade is part of a national initiative to highlight a few of the nation’s top universities and their key rivals, explains Kyle Grote of Gatorade Sports Marketing.

Playing on the Aggies’ longtime rivalry with the University of Texas, an orange version of the popular sports drink will be available in Texas as well. Likewise, similar promotions will focus on University of Michigan-Michigan State, Florida-Tennessee and Southern Cal-UCLA rivalries.

“We are highlighting some of the county’s best rivalries with this promotion, and certainly Texas A&M vs. Texas is recognized as one of the best,” Grote notes.

“This is a limited-time promotion that is in stores now and runs through Oct. 31,” he adds. “The new Gatorade bottles will be available in grocery and convenience stores, plus fans will have a chance to win sweepstake prizes that will include tickets to the Texas A&M –Texas game on Nov. 24 in College Station plus $200 spending money and pre-game access to the field.”

Gatorade, backed by 40 years of research, provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports, says Grote.

“We’re pleased that Gatorade has recognized that our rivalry with Texas as one of the premier rivalries in the country,” notes Hinckley.

“Texas A&M is one of only eight schools selected to participate in this promotion,” he observes. “This is one of many new branding opportunities that Texas A&M has undertaken this fall. It's a natural fit and further extends Texas A&M's national brand presence. We don't expect product to last very long in stores.

“We are excited about this partnership with Gatorade, and it shows the strength of the Texas A&M brand,” Hinckley adds.

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