Taco Bell Enters Breakfast Arena

By: Associated Press
By: Associated Press

Taco Bell, the fast-food chain that caters to late-night snacking, is making a play for the breakfast crowd.

The Mexican-style restaurant chain has introduced a breakfast menu at almost 800 restaurants, mostly in nearly a dozen Western states. Thursday's rollout adds to the scramble among fast-food heavyweights competing for the morning allegiance of consumers.

Taco Bell Chief Marketing and Innovation Officer Brian Niccol says if the launch goes as expected, the chain hopes it breakfast burritos will be on store menu boards nationwide by the start of 2014.

The chain's breakfast staples include burritos stuffed with eggs and either sausage, bacon or steak; hash browns; hot or iced coffee; and orange juice.

Breafast is the fastest-growing business in fast food, according to NPD Group.


Join the Conversation!

To comment, the following rules must be followed:

  • No Obscenity, Profanity, Vulgarity, Racism or Violent Descriptions
  • No Negative Community Comparisons
  • No Fighting, Name-calling, Trolling or Personal Attacks
  • Multiple Accounts are Not Allowed
  • Stay on Story Topic

Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.

Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Questions may be sent to comments@kbtx.com. Please provide detailed information.

powered by Disqus
KBTX-TV Channel 3 4141 E. 29th Street Bryan, TX 77802 Phone: (979) 846-7777 Fax: (979) 846-1490 News Fax: (979) 846-1888
Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 138112528 - kbtx.com/a?a=138112528
Gray Television, Inc.