Brazil Upset with Adidas' World Cup T-Shirts

By: Associated Press
By: Associated Press

SAO PAULO (AP) -- Brazil's tourism board says it has asked Adidas to stop selling World Cup products that use sex appeal to promote the host country.

The government agency released a statement Tuesday condemning some T-shirts that were being sold on Adidas' web site, including one which said "Lookin' to Score," with a woman in bikini in front of the word "Brazil" and an image of the Sugar Loaf mountain in the background.

The statement said the government is "vehemently" against anything that "links Brazil's image to sex appeal," and said officials are working hard to repress "sexual tourism" during the World Cup.

President Dilma Rousseff tweeted on Tuesday that Brazil is "ready to fight against sexual tourism."

Adidas' press office in Brazil said the company's headquarters would later issue a statement.


Join the Conversation!

To comment, the following rules must be followed:

  • No Obscenity, Profanity, Vulgarity, Racism or Violent Descriptions
  • No Negative Community Comparisons
  • No Fighting, Name-calling, Trolling or Personal Attacks
  • Multiple Accounts are Not Allowed
  • Stay on Story Topic

Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.

Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Questions may be sent to comments@kbtx.com. Please provide detailed information.

powered by Disqus
KBTX-TV Channel 3 4141 E. 29th Street Bryan, TX 77802 Phone: (979) 846-7777 Fax: (979) 846-1490 News Fax: (979) 846-188
Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 247112761 - kbtx.com/a?a=247112761
Gray Television, Inc.