AUSTIN, Texas -- The iconic "Don't Mess with Texas" campaign has a new look with red, white and blue specially designed trash cans.
The Texas Department of Transportation has kicked off the updated anti-litter campaign meant to appeal to young adults. The first "Don't Mess with Texas" public service announcement aired in 1986 and featured blues guitarist Stevie Ray Vaughan.
The updated "CANpaign" effort announced Tuesday includes trash barrels featuring a heart image on the side - meaning loving trash - and the "Don't Mess with Texas" slogan. More than 300 of the receptacles will be placed across the state.
Officials say about 1.1 billion pieces of litter accumulate on Texas roadways annually. The most common discarded items are straws, gum wrappers and cigarette butts.