In a high-energy sports bar with nearly 100 types of beers, including popular and premium domestics and imports, microbrews, ales, stouts and local favorites, is it possible to party with less guilt this summer? The answer is absolutely yes, but only if you party at Fox and Hound.
That’s because Skinny Up is what’s on tap at participating Fox and Hound locations this summer. For a limited time, Fox and Hound will offer five new low-calorie options featuring Skinnygirl™ Bare Naked Vodka and Skinnygirl™ Moscato, all with less than 130 calories.
“We never compromise on fun and are we’re always looking for another reason to party,” said Randy Steinbrenner, director of marketing and beverage for Fox & Hound Restaurant Group. “Now, you can toast to trimming the fat.”
Skinnygirl® Cocktails, which was created in 2009 by natural foods chef, four-time New York Times best-selling author and daytime television talk show host Bethenny Frankel, is largely credited with kick-starting the low-calorie drink trend. Technomic’s Adult Beverage Resource Group says that Skinnygirl sales volume grew 415% between 2010 and 2012.
To take advantage of this trend, Fox and Hound has partnered with Bethenny Frankel and Beam Inc. to create five fantastic cocktails with all the flavors, but not all the calories. Now through June 23, including Ladies’ Night every Wednesday with drink specials where legally permissible, Fox and Hound will feature the following cocktails in addition to Miller Lite and Leinenkugel’s Summer Shandy.
· Bethenny Breeze
Skinnygirl™ Bare Naked Vodka. Finest Call Lite Sweet & Sour mix, cranberry juice and club soda.
A skinny version of a classic! Sauza® Blue 100% Blue Agave Reposado Tequila and Lite Sweet & Sour mix topped with Skinnygirl™ Moscato and a splash of fresh squeezed orange juice.
· Skinny Fox
Skinnygirl™ Bare Naked Vodka and fresh grapefruit juice. Make it a Salty Hound with a salted rim.
· Bare Naked Soda
Skinnygirl™ Bare Naked Vodka and soda water with a splash of fresh squeezed orange juice.
· Skinnygirl Moscato
Notes of pear, peach and mango.
And if drinking a flavorful while guiltless cocktail isn’t incentive enough to try the new drinks, perhaps a trip for two to the Big Apple is. All members of Fox and Hound All Star Club who visit participating locations through June 23 and try a Skinnygirl Cocktail will have their card swiped for a chance to win the Skinny Up Sweepstakes, an all-expenses paid trip to New York to see a taping of Skinnygirl founder, Bethenny Frankel's new daily syndicated talk show, "bethenny.".
In addition, through Fox and Hound’s Skinnygirl Cocktails Recipe Contest on Fox and Hound’s Facebook page, Fox and Hound Facebook fans will have a chance to win a party for 10 friends with a private mixologist at their local Fox and Hound or Bailey’s restaurant by creating a drink featuring Skinnygirl cocktails. The winning Skinnygirl cocktail creation will also be considered for placement on the Fox and Hound 2014 beverage menu.
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