LOS ANGELES Steve Grand was virtually unknown when his first music video was posted on YouTube just a week ago.
Now, the Chicago musician is on the brink of an all-American success story. His self-produced rock ballad, "All-American Boy," had attracted some 400,000 views by last night. That's nothing for a major record-company release. But that qualifies as "going viral" for a low-budget, do-it-yourself project with only word of mouth and internet buzz to promote it.
The 23-year-old Grand is openly gay, and the video portrays a possible romance between two men. But Grand says the appeal of the song is also universal, that unrequited loved is heartbreaking no matter what your sexual orientation.
See the music video below: