H-E-B And Whataburger Introduce New Salt and Pepper Flavor to Popular 'Whatafries' Line of Products

By: Whataburger
By: Whataburger

SAN ANTONIO, Texas – Customers from Texas – and beyond – are enjoying the exclusive Whataburger line of products launched at H-E-B last year.

With the popularity of the product, H-E-B and Whataburger are proud to announce their newest creation, salt and pepper seasoned Whatafries. The new H-E-B Salt and Pepper Whatafries will be available at H-E-B, Central Market, Joe V’s Smart Shop and Mi Tienda stores on Friday, January 31, 2014.

“We continue to receive overwhelming customer support for our Whataburger line of products,” said Reade Ahrens, H-E-B Group Vice President of Grocery Procurement and Merchandising. "We want to provide Texans with the products and brands they love, and our goal is to continue introducing new and unique items our customers will enjoy.”

Developed by the H-E-B product team, the unique H-E-B Whatafries debuted in June. H-E-B Whatafries are a “Texanized” version of the French fry that’s crisp to the core with a big-ole-Texas crunch. The H-E-B salt and pepper seasoned Whatafries pair perfectly with the popular Whataburger Fancy Ketchup, Spicy Ketchup and Original Mustard condiments, which launched earlier this year.

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