New Blue Bell Ice Cream: "Red, White & Blue Bell"

BRENHAM, Texas -- Blue Bell Creameries in Brenham has unveiled another new flavor just in time for summer.
It is called "Red, White & Blue Bell."

"We started with strawberry, vanilla and blueberry ice cream,” said Blue Bell’s Joe Robertson. The new flavor includes chunks of fresh fruit.

"It's fresh. It's creamy. It's perfect for the summer,” said Blue Bell’s Jenny Van Dorf.
"I absolutely love it. I love the freshness of it. I'm not much of a fruit and ice cream person but the strawberries and blueberries are absolutely fantastic,” said Lauren Middleton of the Brenham High School Band, which showed up at the creamery to play during the big reveal.

The new flavor hit stores today and will be in grocers’ freezer for about three months. Blue Bell regularly puts new flavors on the market for “a limited time only.”

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