McDonald’s Wraps Chicken in a Tortilla, Captivates America

By: Gawker
By: Gawker

(Gawker) - In a move that is predicted to tip the balance of power in the entire U.S. fast food industry and spark an advertising war between top players that could cost hundreds of millions of dollars, McDonald's is set to roll out the "biggest launch of 2013," which will reach into every corner of American dining culture: some chicken wrapped up in a tortilla.

The iconic $100 billion food company will also add some lettuce and ranch dressing to that.

Despite not being a sandwich, the "McWrap," a product resembling a dish that an extremely high college sophomore would make using the only four ingredients left in the refrigerator, is seen by McDonald's as "the biggest opportunity for the chain to take share in the sandwich category this year." The astoundingly bland and dry version of a cold and empty burrito will attract millions of customers and move the stock price of this multinational corporation ever higher.

Needless to say, "it will be marketed as a premium product."

Is America ready for this exotic Mexican food?

Join the Conversation!

To comment, the following rules must be followed:

  • No Obscenity, Profanity, Vulgarity, Racism or Violent Descriptions
  • No Negative Community Comparisons
  • No Fighting, Name-calling, Trolling or Personal Attacks
  • Multiple Accounts are Not Allowed
  • Stay on Story Topic

Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.

Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Questions may be sent to Please provide detailed information.

powered by Disqus
KBTX-TV Channel 3 4141 E. 29th Street Bryan, TX 77802 Phone: (979) 846-7777 Fax: (979) 846-1490 News Fax: (979) 846-188
Copyright © 2002-2015 - Designed by Gray Digital Media - Powered by Clickability 199402261 -
Gray Television, Inc.