Texas A&M Cited By Daily Beast For Adept Social Media Use, School Spirit

Texas A&M University is one of 25 public and private universities cited by The Daily Beast in a nationally distributed list titled "Amazing But Overlooked: 25 Colleges You Haven't Considered But Should.”

The news reporting and opinion website, part of the Newsweek Daily Beast Co., called special attention to Texas A&M’s social media savvy. It noted the university’s “unparalleled following on Twitter, Foursquare, YouTube, Facebook, and Pinterest,” and pointed out that Texas A&M ”has become adept” at using these social media outlets "to create excitement around campus developments," specifically pointing out the university used social media effectively as it moved into the Southeastern Conference last summer.

“It has one of the most-followed Twitter feeds and record engagement on its Facebook pages and is one of the few schools with a Pinterest presence,” the Daily Beast editors noted. The university has 66,757 Twitter followers and “record engagement” on its Facebook page, which as ranked one of the top 10 pages in the U.S. last year.

The editors of the popular website noted Texas A&M’s "school social spirit." With a 5,200-acre campus with more than 50,000 students, the university has used its online tools to extend its ”community of spirit” to a national audience.

This is the latest in a series of national rankings and ratings in which Texas A&M is prominently noted, university officials pointed out. Most of the other surveys that feature Texas A&M focused on “best values” coupled with high-quality academic programs and research and service benefiting the nation.

The full article can be viewed at: http://www.thedailybeast.com/galleries/2013/02/25/25-most-overlooked-colleges-from-grinnell-to-olin.html#346fa763-b121-4669-bccd-1a3e8fec79a0.


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