Twitter Inks Deal With Viacom

By: Todd Wasserman- Mashable
By: Todd Wasserman- Mashable

Twitter announced a partnership with Viacom on Wednesday to create social video advertising campaigns around programs on MTV, CMT, VH1, Nickelodeon, Comedy Central and others.

The partnership will launch with the 2013 MTV Video Music Awards. During that show, MTV will serve up real-time, sponsor-supported highlights of notable moments from the show via Twitter. That show is set to air Aug. 25.

Viacom is the latest media company to join the Twitter Amplify program, which the company announced in May. Amplify lets media brands and their advertising partners promote television clips on Twitter — think a 5 or 10-second replay from a basketball game accompanied by a short commercial from Ford, or a weather forecast from The Weather Channel followed by an ad for a restaurant chain.


Join the Conversation!

To comment, the following rules must be followed:

  • No Obscenity, Profanity, Vulgarity, Racism or Violent Descriptions
  • No Negative Community Comparisons
  • No Fighting, Name-calling, Trolling or Personal Attacks
  • Multiple Accounts are Not Allowed
  • Stay on Story Topic

Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.

Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Questions may be sent to comments@kbtx.com. Please provide detailed information.

powered by Disqus
KBTX-TV Channel 3 4141 E. 29th Street Bryan, TX 77802 Phone: (979) 846-7777 Fax: (979) 846-1490 News Fax: (979) 846-188
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 212166121 - kbtx.com/a?a=212166121